Making a strong first impression in business is essential to success. Why?
Richard Branson said "Virgin has always worked on the general philosophy of staff first, customers second and shareholders third". This may sound the wrong way round but they have always believed that if they look after their people they will look after their customers and as a result shareholders will benefit in the long term. If it works for Virgin this approach will certainly work for you.
The Image Company are often called into companies to help establish a Dress Code Protocol that is appropriate for the business, one that rewards staff and is synonymous with the corporate identity. The business owners see the benefit of this investment in their turnover, customer retention, new leads and importantly their bottom line.
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